[COM 1000] - Final Exam Guide - Comprehensive Notes fot the exam (32 pages long!)
30 Mar 2017
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^note: memorize the transmission model, will be heavily tested on exam 1 and the final: types of noise. There are two types of noise (factors that disrupt communication). They are known as external and internal (physiological and psychological). Physiological or psychological physical,internal of the send or reciever. thinking about ex. nausia or an injury something you"re. A class mate next to you that continues to sniffle, sneeze (anything disruptive) Com1000-jan. 18: interactive model (schramm, 1955) cycle. The likelihood that a re(cid:272)ei(cid:448)er (cid:449)ill ela(cid:271)orate the se(cid:374)der"s (cid:373)essage. It means if you think about the message. The likelihood that a re(cid:272)ei(cid:448)er (cid:449)ill thi(cid:374)k a(cid:271)out the se(cid:374)der"s (cid:373)essage. Two routes of the elm: central route, peripheral route- focused on anything besides the message. Two factors for keeping receivers in the central route: motivation (create relevance, ability, language use, organization. Charged (cid:271)usi(cid:374)esses at (cid:374)e(cid:449)spaper"s pri(cid:272)e resulting in the advertising business: emergence of national brands ex.
