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COM1000 Ch 2.docx

2 Pages
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Department
Communications
Course Code
COM 1000
Professor
Karisa Workman

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Perception, Self, and Communication (Ch 2)
Perception is the process of using the sense to acquire information about the
surrounding environment or situation
oActive – your mind selects, organizes, and interprets what you sense
oSubjective – your uniquely constructed meaning attributed to sensed
stimuli
Differences occur in perception because of different factors
oPhysiological – everyone is different (age, sex, height, weight, senses)
oPast experiences and roles
Perceptual constancy – the idea that your past experience lead you
to see the world in a way that if difficult to change; your initial
perceptions persist
Roles, or parts you play in various social contexts
oPresent feelings and circumstances
How you feel at the moment affects your perception of a situation
You engage in three activities during perception
oSelection – neglecting some stimuli and focusing on others
Selective exposure - you expose yourself to information that
reinforces your beliefs or opinions
Selective attention – even when you do expose yourself to
information and ideas, you focus on certain cues and ignore others
(like at a buffet, you see everything but avoid the unfamiliar)
Selective perception – hearing, seeing, and believing what you
choose to
Selective retention - you remember better the things that reinforce
your beliefs
oOrganization – the grouping of stimuli into meaningful units or wholes
Figure/ground – the figure is the focal point of your attention and
the ground is the background against your focus occurs
Closure, the tendency to fill in missing information in order to
complete a figure or statement
Proximity - people or objects close to each other in time or space
are seen as related
Similarity - elements are grouped together because they resemble
each other
oInterpretation – assigning meaning to stimuli
Interpretive perception – blend of internal states and external
stimuli (inkblots)
The more ambiguous the stimuli, more room for
interpretation
Errors in our perceptions
oStereotyping – hasty generalizations about a group based on judgment of
one person from that group

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Description
Perception, Self, and Communication (Ch 2) • Perception is the process of using the sense to acquire information about the surrounding environment or situation o Active – your mind selects, organizes, and interprets what you sense o Subjective – your uniquely constructed meaning attributed to sensed stimuli • Differences occur in perception because of different factors o Physiological – everyone is different (age, sex, height, weight, senses) o Past experiences and roles  Perceptual constancy – the idea that your past experience lead you to see the world in a way that if difficult to change; your initial perceptions persist  Roles, or parts you play in various social contexts o Present feelings and circumstances  How you feel at the moment affects your perception of a situation • You engage in three activities during perception o Selection – neglecting some stimuli and focusing on others  Selective exposure - you expose yourself to information that reinforces your beliefs or opinions  Selective attention – even when you do expose yourself to information and ideas, you focus on certain cues and ignore others (like at a buffet, you see everything but avoid the unfamiliar)  Selective perception – hearing, seeing, and believing what you choose to  Selective retention - you remember better the things that reinforce your beliefs o Organization – the grouping of stimul
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