COM 1000 Study Guide - Quiz Guide: Elaboration Likelihood Model, Mandarin Chinese, Malapropism
Document Summary
09/17/2014 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Logos- the message itself, understandable language, formal/informal, organization (cid:1) (cid:1) (cid:1) (cid:1) Message- what"s being communicated (source has most control over) There are 2 routes: central (message, better way) peripheral (outside the message) (cid:1) (cid:1) Because when persuasion is done through the central route it is more lasting and resistant to counter-persuasion. (cid:1) (cid:1) Organization and how your audience can understand it. The process of being aware of objects and events from the senses. Active perception: our minds select, organize and interpret what we (cid:1) (cid:1) (cid:1) sense (cid:1) Subjective perception: our minds construct unique meanings to sensed stimuli. (cid:1) (cid:1) (cid:1) Language can: clarify, obscure, influence perception, set parameters of thought (double speak: obscure but for softer meaning, (pre-owned instead of used) for your own purposed, for your advantage (unlike a euphemism) (cid:1) Glottology- the study of the origin of language.
