Introduction to Communication NOTES Part 1 - did very well in this course (90%)

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Department
Communications
Course
COM 1000
Professor
All Professors
Semester
Fall

Description
COM 1000—0M05 Ch.1 & 2  Aristotle’s 3 Types of appeals: 1. Ethos (credibility)            2. Pathos (emotional appeal)            3. Logos (logic)  SMCRE Variables: Source, Message, Channel, Receiver(s), Environment   Elaboration Likelihood Model (ELM): There are 2 routes to persuasion:  1. Central (message) 2. Peripheral (   )  Why should one strive to increase central route processing?  How do you get to the central route? Motivation (personal relevance to receiver) and  Ability (organization)  What is Perception? The process of becoming aware of others around you. Two types: Active (our minds select, organize, and interpret information) and  Subjective (your uniquely constructed meaning attributed to sensed stimuli).  Physiological factors  Past experiences and roles  Culture and co­culture   Present feelings and circumstances   Perceptual constancy—The idea your past experiences lead you to see the world in a  way that is difficult to change.   R
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