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COMM ST 10- Midterm Exam Guide - Comprehensive Notes for the exam ( 15 pages long!)


Department
Communication Studies
Course Code
COMM ST 10
Professor
Professor Suman
Study Guide
Midterm

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UCLA
COMM ST 10
MIDTERM EXAM
STUDY GUIDE

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Comm Studies 10 Lecture 1A Professor Suman
Comm studies is a social science, human behavior
I. Norm- rule of behavior that dictates what is acceptable in a given situation
a. Folkways: social rules people conform to despite little pressure to do so
i. matching socks, children playing naked on lawn
b. Mores: ore strogly held, soe so serious they’re laws
i. Playing naked on lawn w husband, libel, religious desecration
c. Taboos: strongly held, no laws needed sometimes, so revolting
i. Incest, necrophilia
Norms are culturally variable and change from group to group
II. Classic Communication Model: visual tool SEMCDR
a. Source: person w/idea to communicate
b. Encoder: thinking processing writing or speaking
c. Message: what is being shared
i. Code: shared symbol system for communication
ii. Content: what is communicated from beginning to end of msg
iii. Treatment: how it is said
*Double-bind: contradiction btwn content and treatment
d. Channel: way the message is being sent (phone, letter) from source to receiver
i. Human to human
ii. Media
iii. Face to face (kind of no medium)
e. Decoder: Interpreting/hearing/listening/reading
f. Receiver message recipient
g. Fidelity
i. high fidelity = message getting from source to receiver without any
distortion
ii. Noise: interferes w message, distorts (enemy of fidelity), occurs
anywhere along model
Internal: noise within person (stomachache, fight w bf, hungry,
drunk)
External: distortion outside of person (weather, loud noise, near
cutie)
Internal is important, external is initial that affects internal
h. Feedback
i. Original receiver source, original source receiver
ii. Communicate regarding content/clarity of message
iii. Linear v. circular (incorporating feedback can increase fidelity, can take
more time)
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COMMST Lecture 2
I. 4 Major Communication Systems
Intrapersonal, interpersonal, small group, mass
II. Mediation
something that intercedes/comes between two people
physical, inanimate thing coming between source and receiver
typically removing them from face to face action
typically connects that which is unconnected
mediation and non-mediation can occur at the same time (ex: microphone/bullhorn,
plexiglass prison)
Non-mediated
Mediated
Intrapersonal
Inner thoughts, self-talk
Post-it reminders,
journal/diary, mirror,
biofeedback devices
Interpersonal
Face to face chat
Phone, letter, leaving
briefcase
Small group
Study group
Group skype,
conference call, group
chat, whiteboard
Mass
Lecture hall
- called Public
Communication
- one source does most
talking, impersonal,
nonverbal feedback
-audience perceives itself as
audience, follows norms
Radio, TV, books,
Internet, news
- even more impersonal
- limited feedback
- ors are’t efored
- even anonymous
counts
-
III. Sometimes not clear which system is involved
Painting
Intrapersonal
Interpersonal
Small Groups
The same
painting can go
through all 4
systems
You paint by
yourself to
express your
thoughts
You decide it’s so
good you show
your friend the
next day
Your friend
encourages you to
share it with your
art class
more
impersonal
less
feedback
less
dynamic
find more resources at oneclass.com
find more resources at oneclass.com
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