COMM ST 10 Study Guide - Final Guide: Klout, Information Seeking, Product Placement
Document Summary
Reach ppl faster -> break news coverage. Increase press coverage -> local politicians need help. Internet freedoms: freedom of speech/assembly, freedom of conversation, freedom of citizens to produce own media. Protecting public speech & private use of social media. Over estimate value of broadcast media vs private communication > enable protests/reform. Access to info > tools for coordination. Long term views to focus on tools to strengthen public spheres civil society. Produce as much harm as good -> government. Twitter has verified accounts for celebrities & other high-profile users. Synostosis thought influence couldn"t be measured by followers. Synonymous" level of influence, known as authority ranking was based on several factors: # of followers, frequency of updates, & retweets. True reach (klout) : a measure of how many followers are paying attention to the tweets they receive. Network influence score (klout): influence of your followers matter for ex does president follow you.
