COMM ST 10 Study Guide - Final Guide: Electromagnetic Spectrum, Society 1, Personalization
Document Summary
20th century- age of mass communication; invention of electronic media. Media has become central to our lives. Media activity is of american"s lives. Media is secondary media ex. ) listening to the radio whilst doing something else. Americans spend time with tv than any others. Tv is on 8 hours a day in an average house. Content vs. medium functions: content- info of function is the most important ex. ) news on the weather channel medium- tied to general function of media ex. ) mating function of the movies. Manifest vs. latent: functions that are obvious vs. those which are unintended manifest: couple listening to the news to find out what happened in the world latent: couple listening to radio to avoid fighting. Societal functions: status conferral: legitimize status of ideas ex. ) if nbc reports on you, you must be important, pass/enforce norms, values, and traditions: one socializing agent teaching people things ex.
