COMM 1000- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)
28 Mar 2018
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Health belief model: individual perceptions, modifying factors, likelihood of action. Social influence: deals with messages aimed at subtly changing the attitudes of receivers: attitudes, beliefs, values, k(cid:374)o(cid:449)ledge attitude beha(cid:448)io(cid:396) Intersection between health communication and social influence: humor appeal: upbeat music, empathy appeal: dark lighting, slow music, fear appeal: quick and graphic. Gender communication: do men and women communicate differently: males: exerting control, preserving independence, enhancing status, females: relational maintenance, promoting equality among communicators, high power language vs. low power language. The two are both abnormal (gender roles in commercials such as only women are in cleaning commercials, and when there is a man he is incompetent of cleaning) Why do we study communication: it keeps (cid:455)ou ali(cid:448)e , it impacts everything, doi(cid:374)g it (cid:449)ell is a skill , employers value it. Human communication: the process of managing messages for the purpose of creating shared meaning.
