Study Guides for COMM 4800 at University of Connecticut (UCONN)

UCONNCOMM 4800AllWinter

COMM 4800 Study Guide - Final Guide: Out-Of-Home Advertising, Earned Media, Low-Power Broadcasting

OC31377610 Page
30 Oct 2014
General concepts: understand what reach and frequency are. What is the relationship between them: reach is the percentage of different homes or people
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