COMM 89 Study Guide - Final Guide: Binge Drinking, Condom, Richard Jewell
Document Summary
Key concept: method of persuasion; give people a weak form of a counter argument and they"ll be resistant to it; use this to counter act myths and misconceptions. Background: mcguire 1964, was interested in a metaphor related to getting rid of mosquitos. Inject someone with the very thing you"re trying to prevent; injecting the right dosage can activate the body to respond to the virus"s onslaught at a later date. Threat component: made up of warning and weak attack; threat= catalyst in inoculation process which motivates people to fortify their defenses, presenting the audience with what the counter argument is going to be (ex. The presidential campaign season is already starting unless you live in a cave, you"re gonna hear a lot of bad things about our candidate. ) threat. Smith is going to argue our candidate is weak on crime. However, during her 10 years of experience on drug crime ) refutation has facts.
