BUAD301 Study Guide - Midterm Guide: Consumer Product Safety Act, Planned Obsolescence, Data Warehouse

• School: University of Delaware
• Department: Business Administration
• Course: BUAD301
• Professor: Bambach Mark

Document Summary

4/9/2014 10:20:00 pm: characteristics of business and organizational customers and how organizational customers are different. Business and organizational customers: any buyers who buy for resale or to produce other goods and services. Producers of goods and services: including manufacturers, farmers, real estate developers, hotels, banks even doctors and lawyers. Government units: federal agencies in the us and other countries as well as state and local governments. Nonprofit organizations: national organizations like the red. Cross and girl scouts as well as local organization like museums and churches. A firm can target both final consumers and organizations, but different marketing mixes may be needed. Sellers often approach each organizational customer directly, usually through a sales representative. This gives the seller more chance to adjust the marketing mix for each individual customer. A seller may even develop a unique strategy for each individual customer. Purchasing specifications: a written (or electronic) description of what the firm wants to buy.