BUAD302 Study Guide - Midterm Guide: Pilot Experiment, Face Validity, Semantic Differential

• School: University of Delaware
• Department: Business Administration
• Course: BUAD302
• Professor: Sudaraman Suresh

Document Summary

Went through in class notes, powerpoint and my textbook notes quiz done. May want to look through actual textbook quiz done. Chapter 6 done- slides and notes and in class notes. Often used when it"s impossible or unreasonable to conduct a census. So choose a small group of target population instead. Less money than census (using less people than entire population) Used when it is impossible or unreasonable to conduct a census. Census is a research study that includes data about every member of the defined target population. Population: identifiable group of elements of interest to the researcher and pertinent to the information problem. Complete set of elements identified for investigation (ie finding single family homes with one kid) Sampling unites: target population elements available for selection during sampling process. Sample comes directly out of a population. The part of population we actually examine and for which we do have data. Parameter: number describing characteristics of a population.