BUAD475- Midterm Exam Guide - Comprehensive Notes for the exam ( 19 pages long!)
12 Oct 2017
School
Department
Course
Professor
Document Summary
What is the research process : steps are similar for all countries. Problem definition and establishing research objectives: after examining internal sources of data; converting a series of ambiguous business problems into tightly drawn and achievable research objectives; only vague grasp of total problem. Determine sources of information to fulfill research objectives. Cost- benefit analysis primary data is expensive, use first. Data collection-- secondary and/ or primary (qualitative and quantitative) Data analysis and interpretation and summary of results. Problems with secondary data (census; trade associations; commercial sources) 3 problems: problem can"t look at japanese data if you don"t understand japanese. Availability : not available in form you want; researchers" language skill is a. Reliability: may not have the level of reliability necessary for confident decision. Official statistics are sometimes too optimistic, reflecting national pride making rather than practical reality, while tax structures and fear of the tax collector often adversely affect data.
