BUAD473 Midterm: BUAD473Exam3StudyGuide

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Department
Business Administration
Course
BUAD473
Professor
Stewart Shapiro
Semester
Fall

Description
BUAD 473: Exam 3 Chapter 11 Nonmarketing source entity outside of organization (Friends, family, media) Delivered personally word of mouth Enhances credibility of message Marketers should target opinion leaders Types of reference groups Aspirational Associative Brand community Dissociative Primary reference group meet physically, facetoface Secondary reference group no personal contact Homophily Similarity among group members Influence of reference groups Public Necessities Product: Weak Brand: Strong Public Luxuries Product: Strong Brand: Strong Private Necessities Product: Weak Brand: Weak Private Luxuries Product: Strong Brand: Weak Chapter 13 Altering Characteristics of Households Delayed Marriage and Cohabitation DualCareer Families can lead to role overload Divorce Smaller families Samesex couples Chapter 14 Global values persons most enduring, strongly held values Terminal values highly desired endstates
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