ADV 3008 Study Guide - Midterm Guide: Advertising Self-Regulatory Council, Albert Lasker, Federal Communications Commission
11 Oct 2016
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Dr w john starr wstarr@ufl. edu *put adv3008 in subject line. 1980 advertising fairly easy (reached 90% of population) Now people use all sorts of media content. *regulate themselves so that federal government doesn"t intervene. Imc is used to reach as many people as possible. Identifiable source sponsor is usually very clear (with product placement the source is unclear but used frequently today) Allows the effectiveness of ad to be measured immediately. Rating = percentage of a universe (adults 25-54, men 25+, usa, gainesville, etc. ) Share = percent of people watching tv (if 300 mil in us and 50 mil watching. Tv at a time with 5 mil watching a particular show you get a 10% share) Share is always going to be higher. The idea of mass media is fading away. Old model of advertising: create ad for television and pick network and time to present.
