Mar 3503 Study Guide - Midterm Guide: Classical Conditioning, Connation, Operant Conditioning

• School: University of Florida
• Department: Marketing
• Course: Mar 3503
• Professor: Xianglan "Lana" Nan

Document Summary

Four steps to conducting an experiment: determine your research questions, iv(s), and dv(s, randomly assign participants to groups, manipulate the groups expiriences, each group sees one level / version of your iv, measure participants" behavior (dv) Stored: elaborative rehearsal/elaborative encoding, primary effect: early items in list remembered well because you had time to transfer them, recency effect: later items in list remembered well because they"re still in stm. Activated: spreading activation: activation of associations is spread through network, retrieval cues (context dependent) The item"s position in the list and % of recalling the item. Two ways to help short-term memory/transfer stm to ltm. Give an example of reconstructive memory (reconstructive memory: integrating different sources of information in remembering) Nostalgia: bittersweet emotion arising when we view the past with both sadness and longing. Due to continual reminding, cues to common or too strong, suppression backfires - Define/how to calculate awareness person can perceive that they are different.