PUR 3801 Study Guide - Comprehensive Final Exam Guide - Public Relations, Trust Law, Ford Focus

• School: University of Florida
• Department: Public Relations
• Course: PUR 3801
• Professor: Tina McCorkindale

Document Summary

Hudson : opportunity to care about your audience. How is their social media: external environment, looking at the individuals who impact your organization, supporters, competitors, opponents. _ to _ by : objectives are not tactics, to hold six meetings is not an objective, it is a tactic, output-focused more tactics. Learn strategies for strategic plan and the proper channel. Strategies identify approaches to send messages to each public through specific channels in order to motivate action: multiple strategies may be required for each public. Tactics communication tools and tasks required to support each strategy, and are designed to convey key messages to a specific public through various communication channels. Groups can come up with bad ideas and all agree: don"t let a creative tactic drive your campaign if it doesn"t serve your public, purpose, or message. Online media: social media, opinion leaders, unbiased third parties, people like me people who are similar to you, biased intermediaries, significant others, personal experience.