PUR 4932 Study Guide - Midterm Guide: Thought Experiment, Klout, Mantra

• School: University of Florida
• Department: Public Relations
• Course: PUR 4932
• Professor: Lisa Buyer

Document Summary

Pr is editorial coverage that is earned vs. paid: earned: brand or business did not pay to get that coverage, paid: paid to get the coverage/advertising. The equivalent to organic (editorial, free, not paid) content. 3rd party credibility (top tier media: ex: story by the new york times. We can use search engines and social media to generate publicity now, and we can gain. Influences your audience credibility form the media and help get media coverage from news casters and generate our own coverage through blogs and social media networks. Hardly ever made it to the end user. Is optimized (if it is smart, it is written using key words your audience can search it with) Can happen in 140 characters or less from anyone! More social pr power and control than ever to push the news out and pull the world in. Uses a mix of online pr and social media strategies.