HFT 2750 Study Guide - Final Guide: Uptodate, Risk Management, Crisis Management

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Open to the public, regional/local, ticket purchased on-site, weekends (fri. -sun. ) Side by side & back to back, lining inside walls of exhibit area, aisle in front of booth (most common) Made up of 4 or more standard booths back to back, aisles on 3 sides (ideally) Expands exhibit size without taking up more space. Rows of tables with chairs facing the front of the room, each person has a space. Rounds set up to facilitate the serving of food. Rounds with chairs only placed at 2/3 to 3/4 of the table to face to the front of the room. Guaranteed meeting in exchange for attendance costs by exhibitors/sponsors. Trend 1: lower attendance, but buying power is greater. Trend 2: hosted buyer programs are replacing common exhibitions. What will the future of exhibitions look like. Virtual trade shows will become more popular, but will not replace live shows. Exhibitors will have to become more creative in booth designs.