PADP 6920 Study Guide - Quiz Guide: Business Casual, Copywriting, Unit

• School: University of Georgia
• Department: Public Administration and Policy
• Course: PADP 6920
• Professor: Kim

Document Summary

Works with internal and external organizations to create and implement social media content and marketing strategies for businesses s sites and media platforms. Regularly evaluates successes of marketing efforts and campaigns to maintain up-to-date features and strategies and engages with internal and external audiences to enhance outreach of content. Design, create, and edit social media notices, accounts, and events. Update and maintain content to appeal to the public. Perform assessments of media content to assess the strengths of certain pieces. Communicate with internal and external audience queries in a timely manner. Monitor seo and web traffic metrics: planning 30% Collaborate with community businesses and leaders to broaden out- reach of social media campaigns. Prepare and negotiate strategies and advertising and sales contracts. Research and read to stay informed on trends, innovations, & changes that affect media planning: supervision 20% Assemble and communicate with internal organizations to further campaign goals.