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ADV 199 (4)
Final

Non traditional advertising and product placement notes and examples

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Department
Advertising
Course
ADV 199
Professor
Brett Clifton
Semester
Fall

Description
Dana Hilgers ADV 199 Lecture notes. Non Traditional Advertising Carrie Coffee shop surprise ad http://www.youtube.com/watch?v=VlOxlSOr3_M Place base media Sponsorship ---Teams, stadiums, shows etc Viral marketing— Jimmy Kimmel: http://www.youtube.com/watch?v=HSJMoH7tnvw Thefuntheory.com (Volvo) Consumer Generated Content- Produce your own commercial (doritos) Undercover marketing Advertising games QR codes Product Placement Goods or services are placed in a context usually devoid of ads such as mocies music videos the story like of television shows or news programs Traditionally the pp is not disclosed at the time of viewing Brands entertainment paid for by advertiser Started in 19 century publishing Around
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