Study Guides for Advertising at University of Illinois (UI)

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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: Pleasure, Brand Loyalty, Spring Break

OC131422111 Page
13 Nov 2016
9
1 for totally disagree to 5 totally agree: want to see polar opinions, semantic differential: bipolar words connected by scale. Vivint, state farm, all
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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: A.D. Vision, Semantic Differential, Classical Conditioning

OC13142213 Page
13 Nov 2016
4
The material listed on this sheet is representative of what will be on the test. If it is(cid:374)"t he(cid:396)e, it"s not o(cid:374) the test. I will
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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: Tbwa Worldwide, Ddb Worldwide, Linkedin

OC13142215 Page
13 Nov 2016
4
30 mc questions approximately half text and half lecture. 5 t/f questions will come from text and lecture. You will have until the end of class to fini
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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: Weber Shandwick, Media Planning, Copywriting

OC131422110 Page
13 Nov 2016
1
Person or organization with ideas and information to share. Creator of the messages; where it all starts; person, company or organization who has ideas
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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: Brand Awareness, A.D. Vision, Bicycle Wheel

OC131422115 Page
13 Nov 2016
6
As always - the stuff on this review is what is on the test. Situation analysis is where the client and agency lay out the most important factors that
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UIADV 150Hall SteveSpring

ADV 150 Study Guide - Midterm Guide: Image Sharing, Digital Footprint, Display Advertising

OC13142214 Page
13 Nov 2016
7
Test date wednesday may 4th in class. The material listed below is what is on the test. As always, read the sections for context, but focus on items li
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UIADV 150AllSpring

ADV 150 Study Guide - Quiz Guide: Brand Equity, A.D. Vision

OC3136162 Page
12 Nov 2014
40
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UIADV 150AllFall

ADV 150 Study Guide - Midterm Guide: Product Demonstration, Click Fraud, Active Window

OC31361613 Page
12 Nov 2014
15
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UIADV 150AllSpring

ADV 150 Study Guide - Quiz Guide: Crisis Management, Social Marketing, Reputation Management

OC3136168 Page
12 Nov 2014
23
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UIADV 150AllSpring

ADV 150 Study Guide - Search Report, Web Server, Wi-Fi

OC3136164 Page
12 Nov 2014
16
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UIADV 150AllSpring

ADV 150 Study Guide - Direct Marketing, Advertising Mail, Database Marketing

OC3136162 Page
12 Nov 2014
9
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UIADV 150AllFall

ADV 150 Study Guide - Quiz Guide: Semantic Differential, Pleasure, Cultural Capital

OC31361623 Page
12 Nov 2014
17
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