MKTG 462 Study Guide - Midterm Guide: Blackboard, Simple Random Sample, Systematic Sampling
Document Summary
Mktg 462 marketing research exam 1 study guide: time: 2:00-3:15pm, tues. 3/6. It is a 75-minute exam during class time. I will make it available at 1:55pm so you have time to log in. There will be 40-50 questions and this will be made clear to you on page 1. Do not start late as you will most likely need 60-75 minutes. You cannot backtrack (go back to change an answer). Location: you can take the exam in an accc computer lab (where you will have reliable internet connection) or anywhere you choose. No additional time will be given even if you have bad internet connection: no make-up exam, you may need a calculator. It is required that you prepare and submit a (cid:862)reference document(cid:863) according to this study guide. Submit this document by noon, exam day to earn 5 points in the exam. Address at least 80% of the learning points or 25 items in this study guide.
