COMM 101 Study Guide - Final Guide: Intersectionality, Masculinity, Heteronormativity

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Document Summary

Television: a technological delivery mechanism for cultural products. Shared culture: creating memories of significant events tied to watching media at the same time. Sponsorship format: a form of advertising where sponsors own and control content, programs are longer, and the cost for sponsors goes up. Magazine format: a form of advertising where the network owns the show and advertisers may buy 30- or 60- second spots. Niche audience: increase in channels leads to fragmentation of audiences based on interests. Plot: all that is visible/audible on screen and order in which narrative unfolds; keeps audiences thinking. Story: everything that we know; all of the events as they occur in chronological order. Propp"s 8 character roles: hero, villain, donor, helper, princess, the princess" father, dispatcher, false hero. Narrative: how stories are told in order to shape meaning; motivated by characters. Representation: retelling stories or reconstructing reality to shape understanding. Culture: symbols used to express certain values or meanings.