Mass media: the culture industries that produce and distribute cultural products such as the news shows, Tv shows, magazines, advertisements, music, film, even promotional materials. Mass communication: the production and delivery of mass cultural products and messages through media channels. Culture industries: coined by a theorist that believed that pop culture is churned out just like goods from a factory. These cultural products have shred meaning for large numbers of people. They shape what we know about the world. Produce and surround us with signs, messages and meanings. The main storytellers of our society (e. g. tv shows) The primary forum of debate (e. g. news shows) Often the first source of information to which people turn. Mediating between us and events and people far away. Telling us what is important, who is good or bad, what we should want out of life. Representation: the assigning of meaning through language and in culture.