COMM 101 Study Guide - Final Guide: Rockabilly, Cern, Public Sphere
Document Summary
Maintained or changed: what does representation do, what is it about, meaning, social structures, power: who gets to represent someone, how, who has access to the media. Culture: constructs meaning, cultural set of meaning, race & gender. Jersey shore reps italian-americans as loud, drunk, & fighting: hot latina : sensuality tight clothes. Who is doing the looking? for whom is the image produced? . Semiotics: not natural but arbitrary but feels natural, set by culture through language, denotation/connotation, struggle over representation, polysemy, contextual meaning, encoding/decoding, they can change each sign is a code language. Denotation/connotation: connotation: power to define/maintain meaning, denotation: the surface or literal meaning encoded to a signifier, the definition most likely to appear. Langue/parole: langue: language structure, rules, grammar, shared meanings, parole: an individual utterance, which can shift meaning, which often does, but also may not, follow the rules.
