COMM 101 Final: Notes up to first Exam
Document Summary
3- definition of news is subject to change. Are med effects large or small: theory of democracy- paying attention can"t have democracy wok if the public isn"t. There is tension between democratic theory"s ideal of a fully informed citizen and the more complex (and interesting) reality. Tensions between the industry"s perspective and the academy. Who says what to whom with what effect. Four elements: who- study of industry, what- study of media, whom- study of audience, effect- study of effect. ** the mode of communication is missing: who says what in what. Berelson"s caveat to lasswell"s model: some kinds of communications, on some kinds of issues, brought to the attention of some kinds of people, under some kinds of conditions, have some kinds of effects (what are the conditions) Understanding media effects: themes, big vs. little effects, methods matter, modalities may not matter. How you get media may not have very different effects: motives matter.
