COMM 102 Midterm: Test #3 Study Guide
18 Feb 2019
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Macro effects - political system, institutions, society. Continuous effects - media scrutiny of politicians. Increased concern for tv negative effects: voting behaviors = unpredictable. 2: european studies received attention + stimulated research, emphasis on cognitive dimensions expanded research focus. Interest in negative political ads/campaigning decreased voter turnout. Identify issues - origins + resolution options: surveillance of events that impinge on citizen welfare. 2: advocacy platform for spokespersons, transmit diverse content among/between politicians + public, scrutinize government for accountability, provide info - citizens active participants not spectators, resist media taking power, respectful consideration of audience as thoughtful/concerned citizens. Actual shortfalls: profit-dominated, covers pseudo events to entertain + attract audiences, covers events > issues. Issues addressed from viewpoint of news network"s agenda. Particular candidate images, info ab key issues, sometimes influences voting. Framing - media presents news in particular way (use metaphors/catchphrases) Personalization - focus on individual not issue. Normalization - hinders order-changing approaches to news.
