COMM 121 Midterm: Test 3 Study Guide.docx
Document Summary
Awareness of inequality: media content reproduces the inequalities that exist in society, white, middle class, well educated (publicly) heterosexual me have dominated production and content of mass media, representations are not reality, social construction everything must be frames. The whites of their eyes: racism is one of the most profoundly naturalized" of existing ideologies, media dominates ideological production; what they produce" represents the social world, images, frames, etc, the media helps define race" and reveals the dominant ideology of the white eye", overt racism. Impact of media can actually become more significant if media products diverge dramatically from real world; ex. more concerned when content lacks diversity or overemphasize sex, violence, etc: representations are not reality (even if tempted to judge them as such); they represent the social world, incomplete and narrow, media does not try to reflect real world (sci fi would not exist, etc. , there is social significance in media, even if it is fantasy, social constructionist perspective.
