COMM 121 Study Guide - Materialism, Millennials, Barbara Ehrenreich
Document Summary
Advertisers want to target millennium generation who have 31713 and will have children in about 5-10 years. Working class in the media is portrayed as less intelligent as people with white color jobs. People in the media live very comfortably without having high-paying jobs. Fewer studies of class in media than race or gender - yet class is as much a part of our lives as race or gender. Class is intimately part of the media world: because the mass media are for-profit, advertisers are keenly aware of the perceived class of audiences. My life is not as good as what i see on tv . The media has turned the exception into the rule. Working class: people who work for wages, not salaries; do physical works. Working class are the majority of the population, but the minority in the media. Inextricable link between class and gender, race First two test answer keys on moodle.
