Intro to Media and Culture [NOTES - PART 1] -- I got a 90% in the course

3 Pages
28 Views
Unlock Document

Department
Communication
Course
COMM 121
Professor
All Professors
Semester
Winter

Description
March 13, 2014 Advertising, Public Relations.. Advertising ➔ Most successful in an affluent, plentiful society ◆ When the economy struggles, so does advertising ➔ Generates the bulk of revenue in the mass media ◆ Advertising “pays the bills” ◆ Mass media LIMITS distribution of newspapers and magazines to go to only “eyeballs” that can afford to spend money ➔ Give the illusion of choice while actually only giving one side of the story (the product side) Use careful language ◆ ● “Eyelashes will be 150 times longer”...than what?? ● “Lose up to 20 pounds” - includes 0 pounds Advertisements are literally everywhere and embedded in the every text we ➔ encounter ◆ On our bodies - branded clothing ◆ Billboards - drive down Mass Pike, to Boston ◆ Commercials - breaks in our television programs ◆ Once DVR and Hulu and Netflix gain popularity, PRODUCT PLACEMENT becomes hugely present IN shows rather than during commercials ◆ “Aspirational eyeballs” ◆ “Eyeballs that have some money” ● Different classes of people that advertisers target ● Both as valuable ● “Aspirational eyeballs” will work to spend money, while “eyeballs that have some money” will spend immediately ◆ Movies - previews are advertisements ◆ Internet - in general, the Internet is a traditional place for advertisements ➔ Make some degree of purchase ◆ “I want that. I will work hard for that.” ◆ “Please hand over your bills: cash or credit card.” ◆ *Illusion of choice* ◆ Advertisement helps us buy an image as much as we buy a product ● Purchasing a product that helps facilitate a lifestyle ○ “Being cool” ◆ “Martha Stewart” ● Brands being a housewife ● The name becomes a product “Aspirational Purpose” ◆ ◆ “The more you purchase, the better you are” - difficult position to be in when you do not have financial backing to do this ➔ Purchase Repeatedly ◆ “This is why your phone breaks” within a few yea
More Less

Related notes for COMM 121

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit