JOURNAL 345 Study Guide - Quiz Guide: Personalization, Product Placement, Horizontal Integration
13 Oct 2016
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Be prepared to answer questions (which might be multiple choice, true false, matching, short answer): Political economists (such as robert mcchesney) are concerned about questions of the economy and power to use them as they analyze the media industry and its products. They believe that ownership, control, and class privilege are all linked, essentially saying ownership = control. They also believe that ownership dictates economic power, which in turn shapes our cultural and political products. Bias. should do this because it would be able to show us how bias our media industry really is, as well as how we understand the world at large. Vertical integration is when a corporation might own one means of production but then purchases multiple forms of distribution that essentially would create a small empire. Essentially it sets you up so that if you buy all the steps to production and post-production, you don"t have to give credit to any outside parties at that point.
