MARKETNG 301 Study Guide - Midterm Guide: Social Class, Iso 9000, Business Marketing
18 Jan 2014
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Document Summary
Chapter 2 developing successful marketing and organizational strategies. Strategy is an organization"s long-term course of action designed to deliver a unique customer experience while achieving its goals. The corporate level is the level in an organization where top management directs overall strategy for the entire organization. A strategic business unit (sbu) is a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers. The functional level is the level in an organization where groups of specialists actually create value for the organization. Cross-functional teams consist of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals. Core values are the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. A mission is a statement of the organization"s function in society that often identifies its customers, markets, products, and technologies.
