KIN 3982 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Communications Protocol, Random Assignment, Focus Group

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30 Mar 2019
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1/28 Notes
Monday, January 28, 2019
2:35 PM
Why? Do we study research methods
To be a decision maker in your field
To conduct research on the job
To make lifestyle decisions
To analyze research for coursework
How do we "know" things?
Through personal experiences
Through the authority of others
Through research
Potential Pitfalls
Through personal experiences
o Limited in scope; leads to over-generalizing
Through the authority of others
o Not all shared knowledge is of equal value
Through research
o Findings are rarely "facts"
Simple implications with great certainty
"probably" how things would go
The Empirical Approach to Knowledge
One what is knowledge based?
Systematic method of interpretation
Relies on both direct and indirect observations
By what means besides "seeing" do we observe phenomena
Umbrella term
o Experimental designs and nonexperimental designs
o Qualitative and quantitative approaches
Must carefully plan…
o Why to observe
o How to observe
Controlled or natural?
o When to observe
o Whom to observe
The Role of Theory in Research
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What is a theory?
o A unified explanation of observations
o A general rule or principle that describes, explains, and predicts
phenomena
Self-Determination Theory:
Everyone is motivated by three things
o Autonomy
Self-confidence
How we appear
o Competence
Knowledge
o Relatedness
How we relate to the people around us
The goal of research methods is to eliminate bias
Types of Bias
Confirmation bias
o Choosing information that fits with existing beliefs
Availability bias
o Choosing most recent information or what comes to mind
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