Chapter Three Terms multichannel.docx

2 Pages

Retail Merchandising
Course Code
RM 2215
Hyunjoo Im

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Chapter Three Terms 1. Multichannel retailers: retailers that sell merchandise or services through more than one channel 2. Retail channel: the way a retailer sells and delivers merchandise and services to its customers 3. Online retailing: a retail channel in which the offering of products and services for sale is communicated to customers over the internet 4. Catalog Channel: a non-store retail channel in which the retail offering is communicated to customers through a catalog mailed to customers 5. Direct selling: a retail channel in which salespeople interact with customers face to face in a convenient location either at the customers home or at work 6. Party plan system: salespeople encourage customers to act as hosts and invite friends or coworkers to a “party” 7. Multilevel system: independent business people serve as master distributors recruiting other people to become distributors in their network 8. Pyramid scheme: develops when the firm and its program are designed to sell merchandise and services to other distributors rather than to end users 9. TV home shopping: retail channel in which customers wa
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