SMGT 1701- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)
28 Mar 2018
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Business side has got to keep going regardless of team performance. A time where you went above and beyond to accomplish something that you really wanted. "not the five best players, the five people that play the best together" The role of the "team president: create an open, transparent, trusting environment where everyone is heard, lead by example everyday, culture, profitability, fan experience, community, business planning, transformational results are achieved, collaborative. History: part of marketing, evolved out of competition for discretionary dollars (disposable income, lack of sophistication. Intern-driven: not tracking customer base, winning product sells. Flex season tickets: after-marketing, focused on providing continued satisfaction and reinforcement to past/current customers. Sales inventory: mischellaneous: products available to market, promote and sell, have become increasingly creative in developing new inventory, thus generating new revenue streams by selling companies the opportunity to associate with their sanctioned events. Spectator sports in 2015: global: . 5 trillion, us: billion.
