JOMC 279 Study Guide - Midterm Guide: Ap Stylebook, Sheet Metal, Press Release
30 Jul 2016
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Body = 3-5 points and support client"s position on their thoughts about this issue e. iii. Conclusion = call to action: page slugs and more- ##, pr plan. When creating goals want to know if you can measure them know how and when you accomplished the goal g. ii. 3-5 goals followed by the strategy and explain how the strategy is going to be implemented: after the strategy comes the tactics and the actions, starting broad going narrow, page slugs and more- ##, feature article. Public relations need to have media in it: generic: the art and science of communicating a specific message to a targeted audience to achieve a desired, measurable result using multimedia vehicles. Define communication audit chapter 4, who gets them. Different types of releases, announcement release, spot, reaction. Chapter 6 media kits: beginning on page 57, knowing components of media kits, types of media kits.
