JMC 1100- Final Exam Guide - Comprehensive Notes for the exam ( 124 pages long!)
1 Dec 2017
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Media uses and effects week 1 lecture notes. Aug 22 introduction (material from our first day of class won"t be on the exam) A medium is: a channel through which communication travels: print, television, radio, internet. Messages are: the text, images, sounds, and videos that are communicated through media. When we talk about media, we mean: those messages that we consume or create through the media (mediums). We create (post) photos of twin polar bears through facebook. We consume and create (communicate) with friends through phone: other examples: newspaper, snapchat, books, ads, etc. Trends in media consumption: showed statistics indicating an increase of the amount of time people spend on the. Internet and decrease of it on traditional media. When we talk about media effects, we mean: how might consuming and creating messages though the media affect. Throughout this semester, we will investigate how social science research has dealt with media effects.
