MKTG 3000 Study Guide - Comprehensive Final Exam Guide - Marketing Mix, Customer Relationship Management, Walmart
Document Summary
Information search (how do i take care of this problem?) Decision process (mouse trap example: problem recognition (mice infestation, evaluation of alternatives (get a cat, move, poison, etc, decision (decide to get a mouse trap, usage and disposition. Challenge of 2020: consumerism (marketers create unnecessary, unhealthy hyper consumption) vs sustainable practices (solving real problems and doing less harm, triple bottom line) Red box comes along to help give videos, and immediate gratification. More recent content, video games: redbox history= joint venture between two companies: coin star and. Marketing mix: product, price, promotion, and place, product: can be tangible good or service. Or idea: service is growing faster than products, price: Videos: safe is risky, ca(cid:374)"t do a(cid:448)erage produ(cid:272)t for a(cid:448)erage (cid:272)o(cid:374)su(cid:373)er (cid:271)e(cid:272)ause does(cid:374)"t exist. Evolution of business philosophies in marketing concept: production orientation: if you build it, they will come.
