BAEP 423 Study Guide - Midterm Guide: United States Patent And Trademark Office, Water Filter, Kodak

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Topics to know for baep 423 midterm 3/6/2017. -- keep in mind that some of these may overlap within a particular company. 10 ways to manage risk: emotional, clear and stable thinking, can be uncertain but you need to be directed and see the straight line of your business, management, breakdown of an operation, your decision will be wrong sometimes. Learning by experience: difficult to trust other people to manage your company, financial, credit risk, difficult to get out of it, always have petty cash, manufacturing, quality control. Michelin case study: summary, michelin originated in france, giving 1-3 stars for restaurants and hotels. It eventually grew to have an international presence. It was initially used to promote the tire manufacturing business, providing market penetration for tires. Mighty mug case study: finding a solution to a universal problem to start their business, got a utility patent for the product.