ADV 305- Final Exam Guide - Comprehensive Notes for the exam ( 72 pages long!)
Document Summary
Adv 305 intro to advertising 1. 1. Communication: transmitting, receiving, and processing info, key role in any advertising program. It"s a loop: sender encoding transmission device decoding receiver feedback (loop restarts) Imc=integrated marketing communication: coordination of all of a company"s promotional marketing tools into one seamless program. Includes: branding, public relations, work on social media, effective plans= maximize impact on consumers at minimal cost, four p"s, product, price, place, promotion, advertising falls under promotion. Advertising: act of practice of calling public attention especially by paid announcements to one"s brand/product/service. Adv 305 1. 2a - branding and brand management. Adv 305 1. 2b - branding and brand management continued. If it"s just popular, everyone will choose it: young, mean. Adv 305 1. 2c - branding and brand management continued. Soft and strong = feminine and normal: 2nd ad mocks the 1st ad. Break the cycle of periods and of stereotypes: changed packaging, wanted to appeal to younger women who weren"t using.
