ADV 318J- Midterm Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)
Document Summary
Ethical aspects of advertising: advertising controversial products; a critic"s view. Beer ad is created: an alcohol brand creates ads that target adolescents. Beer ad transmitted: adolescents see the message and are greatly influences. Behavior change: driven to initiate underage drinking behavior; become underage drinkers. Beer ad created: create ads about their brand, may target adolescents. Beer ad is transmitted: viewers see the ad, effect is likely minimal. We must be wary of presuming ads have strong, direct effects on behaviors (functional and maladaptive) Social and ethical dimensions of advertising are debatable; what offends one person may entertain and connect with another person. Special and ethical implications: a daily part of the job. Even with regulation, advertising professionals are faced with very tough ethical decisions. Texting and driving: a significant social problem. 50% of drivers between 17-24 text and drive. 6x more dangerous than driving while intoxicated. At&t: it can wait (car crash in neighborhood, no glance, text, etc. )
