CMS 315M- Final Exam Guide - Comprehensive Notes for the exam ( 40 pages long!)

• School: UT-Austin
• Department: Communication Studies
• Course: CMS 315M
• Professor: Daly John

Document Summary

If (cid:455)ou thi(cid:374)k so(cid:373)eo(cid:374)e"s du(cid:373)(cid:271), (cid:455)ou ask (cid:395)uestio(cid:374)s to p(cid:396)o(cid:448)e thei(cid:396) du(cid:373)(cid:271) Involvement: e(cid:454): wo(cid:373)e(cid:374)"s ma(cid:396)(cid:272)h, proximity, usefulness of value, reinforcement, selective attention, go do things that make you feel better. Less competing stimuli: fewer stimuli ppl pay more attention. Momentum: more involved = more attention, ex: book w good first chapter. Utility: pay attention to what is useful. If (cid:455)ou"(cid:396)e (cid:272)hose(cid:374) (cid:455)ou fo(cid:272)us o(cid:374) positi(cid:448)e thi(cid:374)gs: ex: getting into the school you like, e(cid:454): whe(cid:374) (cid:455)ou lo(cid:448)e so(cid:373)eo(cid:374)e, the(cid:455)"(cid:396)e (cid:272)ute. Whe(cid:374) (cid:455)ou (cid:271)(cid:396)eakup, the(cid:455)"(cid:396)e fat: selective perception. What makes ppl perceive you well: understand biases. If (cid:455)ou like t(cid:396)u(cid:373)p, he (cid:373)akes good (cid:272)ha(cid:374)ges. If (cid:455)ou do(cid:374)"t like hi(cid:373), the(cid:455)"(cid:396)e e(cid:448)il (cid:272)ha(cid:374)ges: we perceive good things, misperceive bad things, reduce ambiguity, use redundancy, fo(cid:272)us o(cid:374) liste(cid:374)e(cid:396)"s needs, control. Micro-managers drive you crazy bc it seems like you do(cid:374)"t ha(cid:448)e a(cid:374)(cid:455) (cid:272)o(cid:374)t(cid:396)ol. When you feel you have no control, everything becomes a control issue.