MIS 301 Study Guide - Midterm Guide: Search Engine Optimization, Search Engine Marketing, Domain Name System
4 Jan 2017
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Market capitalization (market cap): the value of a firm calculated by multiplying its share price by the number of shares. Wi-fi: a term used to brand wireless local area networking devices. Devices typically connect to an antenna equipped base station or hotspot, which is then connected to the internet. Wi-fi devices use standards known as ieee 802. 11 and various versions of this standard may operate in different frequency bands and have access ranges. Page rank: algorithm developed by google cofounder larry page to rank web. Organic or natural search: search engine results returned and ranked according. Search engine optimization (cid:523)seo(cid:524) the process of improving a page"s organic. Link fraud: also called spamdexing or link farming. The process of creating a search results series of bogus web sites, all linking back to the pages one is trying to promote. Software robots, spiders, web crawlers: software that traverses available web links in an attempt to perform a given task.
