[MIS 301] - Midterm Exam Guide - Comprehensive Notes for the exam (28 pages long!)

505 views28 pages

For unlimited access to Study Guides, a Grade+ subscription is required.

UT-Austin
MIS 301
MIDTERM EXAM
STUDY GUIDE
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 28 pages and 3 million more documents.

Already have an account? Log in
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 28 pages and 3 million more documents.

Already have an account? Log in
1.1 Tech’s Tectonic Shift: Radically Changing Business
Landscapes
Soial Media arel eisted a deade ago, ut toda, Faeook’s user ase is roughl the
size of the world’s ost populous outries- China and India.
o Firms are harnessing social media for new product ideas and for millions in sales.
o Social media has also emerged as a catalyst for global change, with Facebook and
Twitter playing key organizing roles in uprisings worldwide.
Mooe’s Law and other factors that make technology faster and cheaper have thrust
computing and telecommunications into the hands of billions in ways that are both
empowering the poor and poisoning the planet.
o Moore's Law: the number of transistors per square inch on integrated circuits had doubled
every year since their invention. Moore's law predicts that this trend will continue into the
foreseeable future.
China started the prior decade largely as a nation unplugged and offline.
o Today, China has more Internet users than any other country
The world’s seod ost populous nation, India, has ridden technology to become a
global IT powerhouse.
Even in the far reaches of nations in sub-Saharan Africa, fast/cheap tech is becoming an
economic lubricant.
o Throughout the continent, technologies substitute for cash, deliver insights to
farmers, and help uncover counterfeit pharmaceuticals.
IBM, HP, and Oracle are among the firms that collectively pay thousands of programmers
to write code that is then given away for free.
o The rise of open source software has rewritten the revenue models for the
computing industry and lowered computing costs for start-ups to blue chips
worldwide.
Key Takeaways:
In the prior decade, tech firms have created profound shifts in the way firms advertise and
individuals and organizations communicate.
New technologies have fueled globalization, redefined our concepts of software and
computing, crushed costs, fueled data-driven decision making, and raised privacy and
security concerns.
Questions and Exercises:
1. How do recent changes in computing impact consumers? Are these changes good or
bad? Explain. How do they impact businesses?
o Some of the recent changes in computing include the growth of open source
software, cloud computing, and software as a service (SaaS).
o Cloud computing and SaaS reduce computing costs and provide greater access to
sophisticated highpowered computing, however both have increased security
and privacy concerns. Open source software also reduces costs and allows for
greater collaboration among programmers but may have quality issues.
2. Marc Andreessen has written that softwae is eatig the wold, suggesting that
software and computing are transforming entire industries and creating disruptive new
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 28 pages and 3 million more documents.

Already have an account? Log in
upstarts. Come to class with examples of firms and industries that have been
completely transformed through the use of software.
o Comcast, TimeWarner, Disney, Walmart
3. Venture capitalist Ben Evans, who works with Andreessen, has said oile is eatig the
wold. Give examples of how mobile has built billion dollar industries that wouldn’t
eist without hadheld oputig powe. How should toda’s aages e thikig
about mobile as an opportunity and threat?
o E. Faeook; Chia’s Baidu, Teet, Aliaa; Idia’s Mioa; ad Afia’s
Esoko, Sproxil, M-PESA, and Zaad
o Mobile can serve as an opportunity for managers via its ability to increase sales
and vet and build trust with customers.
o However, it can also act as a threat due to the way mobile phones and cameras,
YouTube, Facebook, Instagram, and Twitter can now so easily reveal ethical lapses
and customer service flaws.
4. How is social media impacting firms, individuals, and society?
o Social Media is impacting modes of communication.
o Customers are using social media to broadcast their views on products and
services.
o Firms are harnessing social media for new product ideas and for millions in sales.
o Social media has emerged as a catalyst for global change, with Facebook and
Twitter playing key organizing roles in uprisings worldwide. While a status update
aloe wo’t depose a ditato, tehnology can capture injustice, broadcast it to the
world, disseminate ideas, and rally the far-reaching.
5. What kids of skills do toda’s aages eed that wee’t euied a deade ago?
o Thee has ee a ipat o the aage’s skill set: the eed fo asic computer
skills, project management skills, use of spreadsheets, word processing skills,
knowledge of presentation programs, communication tools such as e-mail and
instant messaging, conducting teleconferences, social networking.
o Managers must have a general awareness of technology to be effective consumers
of technology.
6. Investigate the role of technology in emerging markets. Come to class with examples to
share on how technology is helping fuel economic growth and provide economic
opportunity ad puli good to osues outside of Noth Aeia, Euope, ad Asia’s
wealthier nations.
o Although China started the prior decade largely as a nation unplugged and offline,
the nation now has more Internet users than any other country.
o India has become an IT powerhouse.
o In Sub-Saharan African, technology has empowered farmers with farming info and
commodity pricing, raising incomes and lowering the chance of exploitation by
unscrupulous middlemen.
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows pages 1-3 of the document.
Unlock all 28 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class