P R 305S Study Guide - Final Guide: Lebron James, Buzz Bissinger, Brian Windhorst
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305 INTEGRATED COMMUNICATIONS for SPORTS 2020 SPRING TERM FINAL EXAM REVIEW
LEBRON JAMES BOOK QUESTIONS
Who was Lebron’s first official endorsement deal, making him a millionaire out of high school,
before ever playing in an NBA basketball game, a six-million-dollar multi-year endorsement deal?
C) Upper Deck
True or False: Lebron James’ film production company is named Spring Hill Entertainment after
the housing project of the same name where LeBron and his mother lived in high school, where
they were finally able to have a stable place to live. (True)
What “Friday Night Lights” author did LeBron James and his production company contract to
write the book “Shooting Stars”, written in LeBron’s voice about LeBron and his Akron, Ohio high
school basketball team and their quest for a state championship?
A) Buzz Bissinger
B) Jim Nance
C) Dan Jenkins
D) Brian Windhorst
True or False: “More Than a Game” is the highly respected documentary that chronicles LeBron
James and his final year in high school.
When LeBron was about to turn pro, it ignited a bidding war between rival shoe companies. Which
company offered James an unprecedented $100 million guaranteed, ten-year deal, which included
a $10 million signing bonus, a deal James turned down to sign with another company?
B) New Balance
What does the line item in the Nike annual report, which is typically 11 to 12 percent of their total
revenue, called “Demand Creation Expense” refer to?
A) Catchall for spending on endorsement deals, marketing, and advertising
B) Promotion budget for the entertainment of agents and athletes
C) Corporate publicity and brand engagements
D) All of the above
What outdoor mountain bike manufacturer did a LeBron James endorsement deal that was
credited with helping turn around the company before it was eventually sold for a profit?
What headphones was LeBron James credited with helping launch when he gave a pair to every
teammate from the Team USA basketball at the 2008 Beijing Olympics?
D) Beats by Dr. Dre
On July 8, 2010, LeBron James announced he was “taking my talents to South Beach” in a
nationally televised one-hour broadcast called “The Decision”. It was a “controlled media
experience” that hurt LeBron’s reputation.
This would be the last time an announcement of this magnitude would take place without prior
leaks to social media, as James had joined Twitter that same week. What network hosted this
disastrous staged event?
The LeBron James charitable foundation sponsors the “I Promise” program in Akron, Ohio
schools to help prevent dropouts. LeBron is taking an active part in creating awareness and
participation in this program in what ways?
A) LBJ wears a rubber “I Promise” bracelet during NBA games
B) Foundation provides meals and motivation to Akron elementary school kids to stay in school
C) Guaranteed admission and a full scholarship to the University of Akron to any child from the “I
Promise” program who graduates high school in 2021 and meets the academic requirements for
acceptance into the university.
D) All of the above
In 2014, after a bidding war between Under Armour, Adidas, and Nike, Nike signed another star
NBA player for $300 million for ten years. As a result, LeBron’s agent Maverick Carter was able to
renegotiate a new deal for LeBron in 2016, a lifetime contract that guaranteed LeBron would earn
a staggering $30 million per year. Who was the athlete Nike signed that triggered this deal?
A Zion Williamson
B Kyrie Irving
C Steph Curry
D Kevin Durant
Magic Johnson, and his success in business after retirement from the NBA has had a major
influence on LeBron James and his advisors. In 2012, Johnson joined Guggenheim Partners for
a successful $2 billion winning bid to become the minority owner of what MLB franchise?
A Florida Marlins
B Colorado Rockies
C San Diego Padres
D Los Angeles Dodgers
True or False? In 2018, LeBron launched a protein supplement business called Ladder Sport with
former Governor of California Arnold Schwarzenegger. TRUE
In 2011, through a revolutionary partnership agreement with the Fenway Sports Group, LeBron
became the minority owner of what English Premier League Soccer powerhouse?
A Norwich City FC
B Tottenham Hotspur FC
C Manchester United FC
D Liverpool FC
LeBron’s inner circle of close friends who grew up together in Akron, who first formed LRMR
Marketing, are still part of LeBron’s loyal team to this day. Randy Mims, Maverick Carter, Rich
Paul, and LeBron, are commonly referred to by what name?
A Four Horsemen
B Fab Four
C Fantastic Four
D Formidable Four
As a result of the global pandemic, sporting events were suspended indefinitely. With no events to
cover, ESPN moved the release date up of its scheduled documentary series “The Last Dance” a
behind the scenes look at what iconic sports team?
A) 2016 Cleveland Cavaliers quest for an NBA Championship with LeBron James
B) 1985 Chicago Bears “Super Bowl Shuffle”
C) 1990 Cleveland Browns firing of Head Coach Bill Belichick
D) 1998 Chicago Bulls quest for a third straight NBA title
As a result of fears from the spread of the Corona virus what actions did the sports world initiate
to stop the spread of the virus?
A NCAA cancelled men’s and women’s Final Four basketball tournament
B MLB suspended 2020 season
C NBA Association suspended 2020 season
D NFL continued with plans for 2020 season as scheduled
E NHL suspended 2020 season
E All the above
On March 11, 2020 before a scheduled game between the Utah Jazz the OKC Thunder, Jazz center
Rudy Golbert was taken to the hospital where he tested positive for the COVID-19 virus. How did
the NBA respond? Immediately suspended all NBA games going forward
True or False: For the 2020 NFL season, seven NFL teams (Falcons, Patriots, Chargers, Rams,
Colts, Buccaneers, Browns) have updated their uniforms. T
On February 4, 2020, who was the losing team in Super Bowl LIV?
A New England Patriots
B Los Angeles Rams
C New Orleans Saints
D San Francisco 49ers
In March of this year, Tampa Bay Buccaneers season ticket demand surged as a result of what off
the field development?
A) Rob Gronkowski traded to the Bucs
B) 20% reduction in season ticket prices
C) Reveal of new Bucs uniforms for 2020
305 integrated communications for sports 2020 spring term final exam review. Who was lebron"s first official endorsement deal, making him a millionaire out of high school, before ever playing in an nba basketball game, a six-million-dollar multi-year endorsement deal: nike, verizon, upper deck, sprite. True or false: more than a game is the highly respected documentary that chronicles lebron. James and his final year in high school. When lebron was about to turn pro, it ignited a bidding war between rival shoe companies. Which company offered james an unprecedented million guaranteed, ten-year deal, which included a million signing bonus, a deal james turned down to sign with another company: adidas, new balance, reebok, nike. What outdoor mountain bike manufacturer did a lebron james endorsement deal that was credited with helping turn around the company before it was eventually sold for a profit: cannondale, trek, specialized, kona.