P R 305S Study Guide - Final Guide: Lebron James, Buzz Bissinger, Brian Windhorst
Document Summary
305 integrated communications for sports 2020 spring term final exam review. Who was lebron"s first official endorsement deal, making him a millionaire out of high school, before ever playing in an nba basketball game, a six-million-dollar multi-year endorsement deal: nike, verizon, upper deck, sprite. True or false: more than a game is the highly respected documentary that chronicles lebron. James and his final year in high school. When lebron was about to turn pro, it ignited a bidding war between rival shoe companies. Which company offered james an unprecedented million guaranteed, ten-year deal, which included a million signing bonus, a deal james turned down to sign with another company: adidas, new balance, reebok, nike. What outdoor mountain bike manufacturer did a lebron james endorsement deal that was credited with helping turn around the company before it was eventually sold for a profit: cannondale, trek, specialized, kona.
