[COM 384] - Final Exam Guide - Ultimate 48 pages long Study Guide!

• School: University of Tampa
• Department: Communication
• Course: COM-384
• Professor: kristaboling

Document Summary

State the purpose in a single declarative sentence. You will be writing for an organization - for profit or nonprofit. Your message is to achieve a business goal for that organization. Pr, or strategic communication often indicates an integrated communications prac- tice involving both advertising and public relations. What is public relations: it"s the strategic management function that helps an organization achieve its goals and objectives through building and maintaining goodwill with its various stakehold- ers/publics. Effective public relations writers are critical to that success. Your writing must be purposeful, persuasive, and principled. Public relations writers prepare messages for any medium that can convert infor- mation: these messages - words, images, and sound - often are conveyed electronically, potentially these messages can be received anywhere in the world. What is traditionally called social media have joined the list of media for any or-