BUAD 341 Study Guide - Final Guide: Early Start, Gantt Chart, Work Breakdown Structure
Document Summary
For projects, the key resource is employees" time. Hr is the most expensive and the most important people are the most valuable managers, consultants and engineers. Projects totally new projects, revisions to old ones, new marketing plants, etc. Many times, projects consuming most resources have the least connection to the firm"s strategy. What mix of projects: derivative incremental changes such as a new product packaging or no-frills version, breakthrough major changes that create entirely new markets, platform fundamental improvements to existing products. Projects are categorized in 4 major areas: product change, process change, research and development, alliance and partnership. Structuring projects: pure project, functional project, or matrix project, pure project (skunkworks) a self-contained team works full time on the project. Lines of communication are shortened and decisions made quickly. Team pride, motivation, and commitment are high. Falls behind in knowledge of new technology due to weakened functional divisions. Motorola razr: functional project housing the project w/in a function division.
