MARKETNG 300 Study Guide - Midterm Guide: Market Segmentation, Marketing Mix, Target Market
Document Summary
What is marketing: the performance of activities that seek to accomplish an organizations objectives by anticipating customer and client needs and directing a flow of need satisfying goods and services from producer to customer or client. What is the difference between marketing and production: production is actually making goods or performing services; part of the larger process of marketing. What is the difference between micro and macro marketing: a micro view is the set of activities performed by organizations. In everyday use when people talk about marketing they have a micro view in mind: a macro view is the social process. The broader view that looks at the whole production distribution. Macro-marketing is a social process that directs an economy"s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplished the objectives of society.
