MDIA 2000- Midterm Exam Guide - Comprehensive Notes for the exam ( 60 pages long!)
Document Summary
Different mediums have different messages and different ways of getting across: movies (seth rogen = messenger, sausage party = message, audience = Recipient: we each decode/interpret the messages differently. Mass media usage in daily lives: for enjoyment, companionship, parasocial relationship. Connected celebrities to only you, feels personal, you identify with their stories: surveillance facebook, social media, etc. Reality tv: interpretation to be informed, see why things are happening, multiple usage songs, romantic comedies, etc. All different interpretations of love: media literacy. Critical thinking to mass media, become more aware and informed. Convergence: media in non-traditional devices (tv phone) coming together. Conglomeration: more than one company owned by a bigger company (disney) What is mass media: using media to reach an audience over 1,000. Types of communication: intrapersonal communication with self, interpersonal communication with another person, group communication with multiples, mass communication with thousands. Convergence (continued: products typically linked to one medium shown on many media.
